New: Inner Circle

Camera-roll sharing for your closest few No feed. No noise.

A private space for the moments that matter.
Built for friends, not followers.

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12,480 already inside,
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Selected work · 2023 — 2026

Six releases, one shelf. Four, up close.

Each case is a room you walk through. Scroll slowly.

The studio at night
The studio, after hours
Glass and steel plates refracting a violet beam
Material study 04
01 — Philosophy

Small on purpose.

We build for a handful of people at a time. A release has to be loved by five before it is seen by five thousand, so every product starts as a room, not a platform.

02 — Approach

Prototype. Ship. Listen. Repeat.

A working build on Tuesday beats a deck on Friday. We ship weekly, watch people use it in the room with us, and cut what nobody touches.

03 — Capabilities

What we do, end to end.

  • Product strategy
  • Interaction design
  • iOS & Android
  • WebGL & real-time
  • Brand systems
  • Motion
  • Growth loops
  • Community
  • Sound design

Journal

Notes from the room · 05 entries · updated weekly

A phone glowing violet on a dark table
Essay · 06 Sep 2026

Why we cap everyapp at five friends

Dunbar had a number. Ours is smaller, and it changed how every screen is designed.

Read · 6 min
Glass plates in a violet beam
Making of · 22 Aug 2026

The beam: designinga site around light

One spotlight, one object at a time. How the new Tandem site went from a shelf to a stage.

Read · 9 min
Hands sketching app wireframes at night
Process · 04 Aug 2026

Shipping ona Tuesday

Our release ritual, the checklist on the wall, and the one rule about Fridays.

Read · 4 min
A miniature room in an acrylic cube
Field notes · 15 Jul 2026

What a room taughtus about presence

140,000 Hideouts later: the furniture people never move, and the poster everyone changes.

Read · 7 min
A stack of magazines under a violet lamp
Launch · 30 Jun 2026

Notes from theAirwave launch

Two million hours of faceless audio in the first month. What we got wrong, and what we would keep.

Read · 5 min
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entries
Archive · 2023 →